Alas, my fear came true. After finished setting up at 11.30am, there was not even a speck of customers. We were practically 'phak wu ying' (hitting flies in Cantonese), vendors looking at each other, doing nothing else but chatting. It was such a disappointment.
|My booth @ Ruang|
Some of my thoughts:
- Banners, buntings, fliers to create the hype but I don't see any of these except for a small banner at Ruang. As it is, Ruang is at the outskirt of SS18 so no one would have purposely passed by there to squint at the small banner.
- I noticed the organizer kept publicising a boy on Instagram which was unknown to me. I later found out he happens to be a small local celebrity. Erm, he ain't Brad Pitt so definitely NOT a crowd puller. Come on! Who uses a small fly to promote their event? It's not even a meet & greet event ler! Unless you are telling me Ning Baizura is there to promote her clothes plus she has a booth is a different story and it is related to the event.
- Other marketing efforts are required especially Facebook, the mogul of publicity. Even Ruang didn't help publicized the event in Facebook.
- Malaysia Street Fest, to me, is a festival with attractions etc. Unfortunately, there was nothing. I didn't even see the organizer except for Ruang staff in the evening, waiting to close the shop. I thought there would be balloons for kids, giveaways, etc but there was none to attract customers, only flies. Honestly they should pick up a trick or two from other successful organizers like Markets, Supplies Surprise and Amazing Bazaars.
Whatever it was, no more shoplots for me, unless it's my own shop *wishful thinking*. I noticed the organizer kept Instagramming for vendors for the next event on 31st Jan. Many like me who had suffered a big loss would have ignored it. Well, once bitten twice shy they say... perhaps it's time for me to spring-clean my Instagram following list.