I contacted the organizer via Facebook messenger and everything was sorted out promptly. Just waited for the day to arrive positively and praying for a smooth event. Honestly, I did have a high expectation since Christmas is just around the corner. So when the day arrived, I was a little flustered. Why? Well...
- Tables - When I first saw the event details, it was stated clearly 2.5ft x 2.5ft so I would have a square table x 2. On that day, we got round tables instead of square or rectangular. Totally not convenient and difficult to display our stocks hence the unattractive and flimsy displays. It should state 2.5ft diameter instead then we wouldn't have been misled.
- Location - It's situated at level 1, a floor above Aeon Big, opposite Mr. DIY. Unfortunately, I noticed the escalators were not favourable to us. It's facing Mr. DIY hence the crowd will go up, straight to Mr. DIY and then go down the escalator. We are on the other side of the circle enclave so we rely on those who continued to walk past the escalators which is a mere 20%. There should be more bunting guiding the crowd to our event area too. The other option would be allowing us to use the concourse area to create awareness. After a few months, once more people knew of this, we can shift back to level 1.
- Awareness - The root cause: lack of marketing. The only marketing tools used were Facebook and fliers. I did not see any banner outside the mall nor bunting inside. Relying on us, the vendors, sharing the event via Facebook is not enough. Fliers distributed at the condo or neighbourhood next door is also not enough. We need more advertisements... publicity... as most people never knew 19 USJ City Mall existed!!! The management wants crowd to the dying mall so their marketing team should also collaborate with the organizer and do something! Not just shake legs and wait for rental *shakes head*
|See... it's bare and flimsy... needs getting used to|
|My Saturday's order: olive fried rice which was surprisingly yummy!|
|Sunday's order: spaghetti carbonara with mushroom, delicious!|
Yes, the organizer has decided to continue it as a weekly event and I'll be participating it this weekend too. So my dear friends, family and readers, please drop by my booth at Level 1, 19 USJ City Mall (Mr. DIY side) this coming weekend, 20th and 21st December 2014, from 11am to 9pm for your last minute Christmas shopping, etc! It's the last weekend to shop for Christmas and I still have loads of stock to clear at very cheap price! Fret not, I do have some gift bags and boxes if required. So come one, come all!!!